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Capability 04 · Mumbai
Creator partnerships designed for relevance, reach and results — not random shoutouts.
In short
Digital Berries is an influencer marketing agency in Mumbai that plans and runs creator and celebrity campaigns for brands across India. It operates the Digital Berries Talent Network, a live roster of 3,700+ vetted creators and 180+ celebrities, and sends a brief-matched shortlist within 48 hours. Based on 810 published Instagram Reel rates (October 2026), median creator fees are about ₹40,000 per Reel for micro creators (10K–100K followers), ₹70,000 for mid-tier, ₹1 lakh for macro and ₹2 lakh for creators above 1 million followers. The agency handles contracts, usage rights, ASCI disclosure and reporting, and runs the best creator Reels as Meta partnership ads; one D2C festive launch using this approach reached 14.5x ROAS in 7 days on ₹35,000 of ad spend.
Pricing
18% of creator budget · min ₹50,000 + GST
Monthly retainers run for a minimum of 3 months (SEO 6 months). Two or more retainers together save 10%. Ad spend and creator budgets are paid at cost.
Influencer marketing
We specialise in influencer marketing that drives real impact. From micro-creators to marquee talent, we match brands with voices their audience already trusts.
Creator shortlists based on audience fit, authenticity and category relevance.
Briefs, content formats and storytelling that feel native — not forced.
Coordination, approvals, content delivery and campaign reporting.
Amplify winning creator content with paid media for scalable results.
Most agencies start influencer sourcing from scratch on scattered spreadsheets after you sign a retainer. Digital Berries operates talent.digitalberries.co.in — a live creator and celebrity discovery marketplace:
Planning a budget? See real rates in our Influencer Pricing Report India 2026.
Browse influencers ↗ Browse celebrities ↗
Selected influencer and creator results from Digital Berries campaigns. Figures are as reported from platform dashboards; brand-approved breakdowns are shared on a discovery call.
Case study 01 · Pan-India beauty & lifestyle · creator seeding + whitelisting
26.4M+ views in 60 days
What we did: seeded the product with a mix of beauty and lifestyle creators, then whitelisted the best-performing creator Reels as paid partnership ads so proven content kept reaching new buyers.
Case study 02 · D2C festive e-commerce launch · creator Reels + Meta Ads
14.5x ROAS in 7 days
What we did: paired native creator Reels with a Meta Ads launch — weekly creative testing and ABO budget pacing — so creator content did the persuading and paid media scaled what worked.
Watch these creator videos on our Work page. Celebrity collaborations include Arjun Bijlani, Shraddha Arya, Sumbul Touqeer and Rakhi Sawant; see our celebrity management service.
From 810 published Instagram Reel rates on our talent network (October 2026), median asking prices are:
A Story usually costs about a third of a Reel, and Reel + Story bundles are around 9% cheaper than buying separately. Rates exclude GST, production, usage rights and paid amplification. Full data by niche and for YouTube is in our Influencer Pricing Report India 2026, and our influencer marketing cost guide explains how to budget a whole campaign.
Signals of a serious agency. It asks about your margins, order value and target customers before talking budgets; it shows creator audience data (city, age, gender, engagement trends), not just follower counts; it can explain what did not work in past campaigns as well as what did; and it plans usage rights and whitelisting so the best creator content can run as ads.
Red flags to walk away from:
Pricing models you will see in Mumbai: a campaign fee or commission on top of creator fees (good for one-off launches), a monthly retainer for an always-on creator programme, or a project fee for a defined scope. Whatever the model, ask for creator fees, agency fees, production and usage rights to be itemised.
Questions to ask before you sign:
For the hiring process step by step, see how to hire influencers for your brand in India, and to judge results, our guide to measuring influencer campaign ROI.
We run creator campaigns for beauty and skincare, fashion and jewellery, consumer tech, personal finance and fintech apps, food and beverage, fitness and wellness, parenting, travel, real estate and education brands. Regional campaigns use creators who speak Marathi, Hindi, Tamil, Telugu, Malayalam, Bengali and Punjabi, so the message lands in the language the audience actually uses.
Find influencers in Mumbai by niche — profiles with audience size and indicative rates on our talent network:
For brands that need ad-ready content rather than a creator’s audience, our UGC studio produces creator-style videos for your own ad account. For marquee faces, our celebrity management desk handles endorsements, appearances and usage rights.
The best agency for you is the one that matches creators to your audience, shows real rate benchmarks, handles contracts and usage rights, and reports on sales or leads, not just views. Digital Berries runs a live network of 3,700+ vetted creators and 180+ celebrities and publishes its rate data openly.
Median Instagram Reel rates in 2026 are about ₹40,000 for micro creators, ₹70,000 for mid-tier, ₹1 lakh for macro and ₹2 lakh for 1M+ creators, before GST, usage rights and paid amplification. A focused campaign with a mix of micro and mid-tier creators often starts from a few lakh rupees in creator fees.
We look at audience location, age and gender, engagement quality, comment authenticity, content style and past brand partnerships, and we check that the creator’s audience matches your buyers, not just the follower count.
Yes. We match the tier to the goal, from clusters of micro creators for trust and conversions to celebrities for launches and mass reach.
Yes, when usage and whitelisting rights are contracted up front. Running the best creator Reels as Meta partnership ads is often the highest-ROI part of a campaign.
Most work on one of three models: a campaign fee or commission on top of creator fees, a fixed monthly retainer for always-on programmes, or a project fee for a single launch. Ask for creator fees, agency fees and content usage rights to be shown separately so you can compare quotes fairly.
Yes. ASCI guidelines require clear disclosure such as #ad or #collab on paid or gifted posts. We build disclosure into every brief and check it before content goes live.
A shortlist arrives within 48 hours of the brief. Most campaigns go live within two to three weeks, depending on product shipping, approvals and the number of creators.
Explore more: all services · insights · contact
Appearances, endorsements and faces people follow.
1.4M+ likes across 7 celebrity reels for MARS Cosmetics · Case study
15% of talent fee · min ₹50,000+ GST · see the full breakdown in the plan builder
Always-on storytelling that creates community.
26.4M views in 60 days for a pan-India beauty brand · Case study
From ₹45,000 / month+ GST · see the full breakdown in the plan builder
Paid media engineered for profitable growth.
Specialist pages: Meta Ads ↗Google Ads ↗
14.5x ROAS in 7 days for a D2C festive launch · Case study
From ₹45,000 / month+ GST · see the full breakdown in the plan builder
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